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Exam Preparation for Non-Fiction Texts 11

In this worksheet, students revise some of the key concepts for analysing presentational devices, useful for non-fiction elements in their GCSE exam.

Key stage:  KS 4

Curriculum topic:  Reading

Curriculum subtopic:  Awareness of Vocabulary, Form and Grammatical Features

Difficulty level:  

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QUESTION 1 of 10

In this worksheet you will revise key concepts to help you analyse presentational devices in the exam.

Look at the following advert:

 

Keep referring back to it and answer the following questions.

What is the advert advertising?

a summer holiday

handbags

a sale

The predominant colours in the advert are reds and oranges. What do these colours have the connotations of?

excitement

warmth and heat

innocence

Match the following colours with the connotations they could have.

Column A

Column B

red
wealth/luxury
white
innocence/purity
green
calm/peace
gold
passion/danger
blue
environment/nature

What language technique is used in the slogan 'Great Summer Sale'?

rhyme

repetition

alliteration

How are the words made to stand out in the advert?

use of bright colours

use of large font

underlining

What else can a designer do with fonts to make words stand out? Select three correct answers from below.

use different font styles

put it upside down

use different font sizes

use different font colours

put it next to an image

What images does the advert use and why?

dessert island in the sun

a cruise ship approaching an island

to connect the sale to summer

to show the sale will end soon

Images are important in adverts. Look at the following image and select the reason it might have been used in an advertisement:

 

to suggest innocence and purity

to suggest hard work

to suggest tiredness

Match the following images with what they might suggest.

 

 

 

 

 

 

Column A

Column B

lion
love and togetherness
arctic landscape
loneliness and isolation
person sitting by his own
strength and power
two people holding hands
peace and tranquillity

What presentational devices can a designer use to break up lots of information? Select three correct answers from the list below.

boxes

colour

subheadings

underlining

bullet points

Now look through a magazine at different adverts. For each advert, list the main images and colours and suggest the connotations of images and colours.

Tick when you have done this.

Now design adverts for the following products and target audiences:

  • shampoo for men,
  • winter sale of sofas for families,
  • car for women.

 

Think about what images and colours you might use and what these have connotations of. Tick off each option below when you have done it.

shampoo for men

winter sale of sofas for families

car for women

  • Question 1

What is the advert advertising?

CORRECT ANSWER
a sale
EDDIE SAYS
It is advertising a sale.
  • Question 2

The predominant colours in the advert are reds and oranges. What do these colours have the connotations of?

CORRECT ANSWER
warmth and heat
EDDIE SAYS
Red and oranges have the connotation of warmth and heat.
  • Question 3

Match the following colours with the connotations they could have.

CORRECT ANSWER

Column A

Column B

red
passion/danger
white
innocence/purity
green
environment/nature
gold
wealth/luxury
blue
calm/peace
EDDIE SAYS

red = passion/danger
white = innocence/purity
green = environment/nature
gold = wealth/luxury
blue= calm/peace
  • Question 4

What language technique is used in the slogan 'Great Summer Sale'?

CORRECT ANSWER
alliteration
EDDIE SAYS
It uses alliteration.
  • Question 5

How are the words made to stand out in the advert?

CORRECT ANSWER
use of large font
EDDIE SAYS
The words are made to stand out by using a large font.
  • Question 6

What else can a designer do with fonts to make words stand out? Select three correct answers from below.

CORRECT ANSWER
use different font styles
use different font sizes
use different font colours
EDDIE SAYS
A designer might use different font styles, sizes and colours to make text stand out.
  • Question 7

What images does the advert use and why?

CORRECT ANSWER
dessert island in the sun
to connect the sale to summer
EDDIE SAYS
The advert uses a dessert island in the sun to connect the sale to summer.
  • Question 8

Images are important in adverts. Look at the following image and select the reason it might have been used in an advertisement:

 

CORRECT ANSWER
to suggest innocence and purity
EDDIE SAYS
The baby could suggest innocence and purity.
  • Question 9

Match the following images with what they might suggest.

 

 

 

 

 

 

CORRECT ANSWER

Column A

Column B

lion
strength and power
arctic landscape
peace and tranquillity
person sitting by his own
loneliness and isolation
two people holding hands
love and togetherness
EDDIE SAYS

lion = strength and power
arctic landscape = peace and tranquillity
person sitting by his own = loneliness and isolation
two people holding hands = love and togetherness
  • Question 10

What presentational devices can a designer use to break up lots of information? Select three correct answers from the list below.

CORRECT ANSWER
boxes
subheadings
bullet points
EDDIE SAYS
A designer can use boxes, subheadings and bullet points to break up chunks of information.
  • Question 11

Now look through a magazine at different adverts. For each advert, list the main images and colours and suggest the connotations of images and colours.

CORRECT ANSWER
Tick when you have done this.
  • Question 12

Now design adverts for the following products and target audiences:

  • shampoo for men,
  • winter sale of sofas for families,
  • car for women.

 

Think about what images and colours you might use and what these have connotations of. Tick off each option below when you have done it.

CORRECT ANSWER
shampoo for men
winter sale of sofas for families
car for women
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