The possession apostrophe
An apostrophe can also be used to show that something belongs to or is connected with something else.
The dog's bone
The company's logo
The apostrophe is placed before the 's' when something is connected with one person (singular). However, if there were two dogs or more than one company (plural), the apostrophe would be placed after the 's'.
The dogs' bones
The companies' logos
For words which already end in the letter 's', it is technically correct to add an apostrophe and an extra 's'.
It's and Its:
Be careful with these two words as they can be confusing when it comes to apostrophes.
It's is a shortened version of it is.
Its is a possessive pronoun and does not have an apostrophe. For example: The owner took his dog for its walk.
Now it's over to you!